Seeing The Forest: The future of English Majors

There’s a saying that goes, “he couldn’t see the forest for the trees.” It means that someone is so focused on the details of a particular project or aspect of an organization that he (or she) is missing the bigger picture. I have been guilty, for sure, at being so focused on the individual trees that I lose track of the larger mission, but I have been lucky, in some cases, to zoom out just in time and adjust my thinking to work toward the bigger goal.

A few weeks ago, while preparing for a guest lecture in a business writing class, I came across an article about a new art installataion at the National Art Museum in Tokyo, Japan called “Forest of Numbers.” The installation was designed by Emanmanuelle Moureax, and his work was to mark the 10-year anniversary of the museum by visualizing ten years into the future. You can read more about Moureaux’s work here: https://vimeo.com/203244686

I love this art installation. Its sheer size and scope are amazing. Thousands of paper numbers in a full spectrum of colors hung by hundreds of volunteers. The magnitude of this piece only amplifies its message: we are living in exponential times. There are, indeed, great waves of data streaming into, throughout and around our routines and rituals. We create data in our buying habits, our viewing habits and our seeping habits (checking my Fitbit now). And all of these data points inform our managers, the retailers we frequent and online advertisers.

I believe Moureaux has created a near perfect setting for us to consider the vastness of the human experience that we can expect to unfold in the next decade. And, as overwhelming as this may seem based on the pictures and video, I look at this installation and I think, “So what does the future hold for English majors?” And, I found an interesting answer from a very unlikely source, billionaire media mogul Mark Cuban.

Earlier in February Mr. Cuban gave an interview to Bloomberg News at the 2017 NBA All-Star Technology Summit in New Orleans. In this interview he had a rather grim prediction for the future of jobs in America. In short Cuban pointed to automation as the ultimate job killer as business owners continue to choose robots and computers over humans. When the interviewer asked Cuban what fields he would encourage young people to pursue, he didn’t recommend finance. He said,

Not finance. That’s the easiest thing — you just take the data have it spit out whatever you need. I personally think there’s going to be a greater demand in 10 years for liberal arts majors than there were for programming majors and maybe even engineering, because when the data is all being spit out for you, options are being spit out for you, you need a different perspective in order to have a different view of the data. And so having someone who is more of a freer thinker.

Think about that for a moment. Automation has essentially begun to replace even those who gather and crunch complex financial data sets. The processes have become so streamlined that in the near future the greatest demand is going to be for those who can look at the automated results and provide a unique analysis and perspective. In other words, those who can “see the forest” will be in higher demand than those who can only see the invidual tree.

English majors have a particular knack and training to look a large pieces of literature and develop an analysis that brings new meaning to a text.  If Cuban is right, and English majors become more highly sought after in the next 10 years, just as computer scientists were 10 years ago, then we needed to be thinking about how we teach and prepare English majors about five years ago. Because my colleagues in the Phyics Department have yet to develop a time machine, so they tell me, I am inspired to consider how we in the English Department should be changing to meet the growing need for “freer thinkers” and big data analysts.

We will need more faculty to “see the forest” if we are going to succeed.  But the good news is that I believe we are well positioned to get a bigger view of the landscape and adjust where needed.